July/ August 2010

 

 

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Tech Wave Makes Dealers Update Businesses

If you’re not evolving with new technology, you’re falling behind.

By Dale Stotts

 

In 1968 John Gardner wrote: “History never looks like history when you are living through it. It always looks confusing and messy, and it always feels uncomfortable.” Now what a better definition could one find when describing this industry and especially the past 10 years?


The buying public is clamoring to purchase anything at the “Lowest Possible Price,” and with new technology this has become the norm in consumer buying patterns. If you are like the majority of the public I would bet you or someone in your family purchased items via the Internet especially during the holiday season. Turn on a computer, BlackBerry or cell phone, find the best price or service center and push a few buttons. In a few days the item or service van arrives at your doorstep.

 

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